The Story of Roctane! 

From 1991 to today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products, launching GU20 sports drink in 2001, and striving to do one thing: help athletes go faster and longer than ever before. Enter Roctane Ultra Endurance Energy Gel, our most sophisticated product yet, designed for the hardest working athletes in sports.

Roctane Ingredients & Benefits 

Roctane takes athletes' top choice for an energy gel, GU, amplifies the original recipe and then adds new ingredients to boost performance in sustained, high-intensity efforts. Here's how it's done:

We start with original GU's superior mix of complex and simple carbohydrates that provide quick and sustained energy, electrolytes for replenishment and caffeine to tap more power and diminish pain.

From there we increase the amount of histidine, an essential amino acid, to act as a buffer and slow the energy-sapping lactic acid build-up in muscles.

We mix in higher levels of citrates (potassium citrate, sodium citrate, and citric acid) to help speed the conversion of carbohydrates into energy molecules and, like histidine, help mitigate acid build-up.

We also add more of the branched chain amino acids (BCAAs) leucine, valine and isoleucine to serve as another fuel source, aid in recovery and help maintain mental focus and reduce fatigue by limiting the central nervous system's production of serotonin.

Finally, we add a new ingredient, the amino acid complex Ornithine Alpha-Ketoglutarate (OKG) which limits the body's tendency to break down muscle protein tissue during extremely hard training and racing days. OKG keeps you going longer and promotes a speedier recovery.

ARE YOU A ROCTANE ATHLETE?

If your idea of training or racing is giving it your all in a multi-hour adventure or you’re competing in multiple racing heats during a day, then Roctane is for you. For all other training and racing, the original GU energy gel will keep you fueled like a champ.

Lance Armstrong Now Powering His Life with FRS!

"FRS is different. It's a healthy choice for energy that lasts hours
not minutes."

"With all I've got going on I need a healthy source of energy. FRS fits
in line with me wanting to live to be ninety, wanting to keep running
marathons, riding my bike, being fit and having fun. A lot of people
just reach for a coffee or supercharged energy drinks when they need a
little pick me up, but I believe our lifestyles and the daily choices
we make are some of the most important decisions we face." — Lance
Armstrong

FRS is available in diffrent packaging and Calorie options. 

Regular or Low Calorie Orange Concentrate. Each 32 ounce bottle
contains 16 servings of FRS.

Orange or Lemon Lime Chews, with a NEW improved taste and texture!
Individually wrapped chews in a 30 count bag.

Low-Calorie Lemon Lime Powdered Drink Mix, box of 14 single serve stick
packs.

All FRS items are available thru www.idutri.com 

Accelerade's point of differentiation is that it’s "a protein enhanced sports drink that allows athletes to get the most out of their workout and their exercise. The 4:1 carbohydrate to protein ratio has been clinically proven to enhance endurance by 29% over ordinary sports drinks."

Even thought Accelerade is going against "Gatorade which is the dominant player and anyone who has tried to compete with them has not been successful," said Michael Mauze, managing director at VMG Equity, San Francisco. "Powerade has been able to get the distribution because it's a Coke product, but no one's been able to build the brand equity that Gatorade has."

Accelerade in its powder form already is popular among hard-core athletes. Dustin Cohn, director of innovations at Gatorade, Chicago, said that Accelerade and Gatorade are fundamentally different products. "Sports drinks are supposed to replenish and hydrate. Our scientifically proven formula works for athletes. Protein is for post workout. It's an active ingredient that helps recovery. They are two different things."

Michael Sands, former CMO at Snapple and co-founder of all-natural snack company LesserEvil, Tuckahoe, N.Y., said because Gatorade has evolved into an every day refreshment beverage, Accelerade has a "chance to backfill the position of the legitimate sports drink. It's the real deal. Workout extremists swear by it. Gatorade is great, but it's at the point that my kids drink it for breakfast."

Accelerade claims to increase endurance by 29%, speed muscle recovery for 40% greater endurance during a second workout and hydrate 15% better than traditional sports drinks. "Endurance athletes have used it in powder form for years," said the Cadbury exec. "It's been reformatted and we're making it available to a wider audience.

For More information please visit www.accelerade.com