Lance Armstrong Now Powering His Life with FRS!

"FRS is different. It's a healthy choice for energy that lasts hours
not minutes."

"With all I've got going on I need a healthy source of energy. FRS fits
in line with me wanting to live to be ninety, wanting to keep running
marathons, riding my bike, being fit and having fun. A lot of people
just reach for a coffee or supercharged energy drinks when they need a
little pick me up, but I believe our lifestyles and the daily choices
we make are some of the most important decisions we face." — Lance
Armstrong

FRS is available in diffrent packaging and Calorie options. 

Regular or Low Calorie Orange Concentrate. Each 32 ounce bottle
contains 16 servings of FRS.

Orange or Lemon Lime Chews, with a NEW improved taste and texture!
Individually wrapped chews in a 30 count bag.

Low-Calorie Lemon Lime Powdered Drink Mix, box of 14 single serve stick
packs.

All FRS items are available thru www.idutri.com 

Accelerade's point of differentiation is that it’s "a protein enhanced sports drink that allows athletes to get the most out of their workout and their exercise. The 4:1 carbohydrate to protein ratio has been clinically proven to enhance endurance by 29% over ordinary sports drinks."

Even thought Accelerade is going against "Gatorade which is the dominant player and anyone who has tried to compete with them has not been successful," said Michael Mauze, managing director at VMG Equity, San Francisco. "Powerade has been able to get the distribution because it's a Coke product, but no one's been able to build the brand equity that Gatorade has."

Accelerade in its powder form already is popular among hard-core athletes. Dustin Cohn, director of innovations at Gatorade, Chicago, said that Accelerade and Gatorade are fundamentally different products. "Sports drinks are supposed to replenish and hydrate. Our scientifically proven formula works for athletes. Protein is for post workout. It's an active ingredient that helps recovery. They are two different things."

Michael Sands, former CMO at Snapple and co-founder of all-natural snack company LesserEvil, Tuckahoe, N.Y., said because Gatorade has evolved into an every day refreshment beverage, Accelerade has a "chance to backfill the position of the legitimate sports drink. It's the real deal. Workout extremists swear by it. Gatorade is great, but it's at the point that my kids drink it for breakfast."

Accelerade claims to increase endurance by 29%, speed muscle recovery for 40% greater endurance during a second workout and hydrate 15% better than traditional sports drinks. "Endurance athletes have used it in powder form for years," said the Cadbury exec. "It's been reformatted and we're making it available to a wider audience.

For More information please visit www.accelerade.com

MATAWAN, N.J.–(BUSINESS WIRE)–Aug. 15, 2006–PacificHealth Laboratories, Inc., an innovative nutrition technology company, today announced the results of a new groundbreaking rehydration study.A protein-containing sports drink was 15% more effective in rehydrating athletes than a conventional sports drink and 40% more effective than water, according to a new study reported in the August 2006 issue of International Journal of Sport Nutrition and Exercise Metabolism (IJSNEM). Since the basic sports drink formula consisting of carbohydrate and electrolytes has remained unchanged and unchallenged for almost 40 years, the study results have important implications for both exercisers and serious athletes. In the study, conducted at St. Cloud State University, the effectiveness of three different beverages in rehydrating athletes was measured. Thirteen endurance athletes drank either a carbohydrate-electrolyte sports drink (Gatorade®), a carbohydrate-protein-electrolyte sports drink (Accelerade®), or water after losing 2.5% of their body weight through exercise-induced sweat loss. The investigators found that the carbohydrate-protein-electrolyte sports drink rehydrated athletes 15% better than the carbohydrate-electrolyte sports drink and 40% better than water. Dr. John Seifert, Associate Professor in the Department of Physical Education & Sports Science and principal study investigator commented, "The results clearly disprove the myth that adding protein to a sports drink negatively impacts rehydration. To the contrary, our results indicate that a carbohydrate-protein sports drink may actually be preferable to a conventional sports drink or water when rapid rehydration and maximum fluid retention are needed to help the body recover from the stress of exercise." Since the two sports drinks used in the study were similar in carbohydrate and electrolyte composition, the investigators concluded that the protein most likely accounted for the improved rehydration. "Our study also provided some practical information regarding the impact of protein on the flavor and taste characteristics of a sports drink," Seifert added. "Subjects tolerated all of the beverages equally well, an observation seen in other studies involving a carbohydrate protein sports drink." Dr. John Ivy, Chairman of the Department of Kinesiology at the University of Texas said of the study, "These results provide evidence of an additional but very important benefit from adding a small amount of protein to a sports drink. Previous studies have shown that a carbohydrate-protein sports drink, when compared to a conventional carbohydrate-only sports drink, improves endurance, reduces post exercise muscle damage and even improves performance in a subsequent exercise bout. However, the primary purpose of drinking a sports drink during exercise is to replenish fluids. Adding protein improves this parameter as well."